Pdf | John Wiley & Sons, Inc | Lawrence Chan | Eng | 274 Pages | 2011 | Isbn 978-1-118-01412-7 | 67.64 Mb
Photographers are visual storytellers. Sometimes our stories are true, real-life depictions of what’s before us. And sometimes they represent a version of reality that we want to convey. Not exactly lies,
but … oh, c’mon.
An artist must be free to interpret his/her world, right?Well, there’s a fine line, requiring careful balance, between entertaining storytelling and genuine transparency. Today’s consumers are painfully savvy and their tolerance for trickery is scarce. But don’t let this scare you.In this book, we’ll cover the importance of earning trust in your marketplace and how to handle the process of strategic planning. We’ll also explore how to target and attract the right audience and develop content that engages and motivates them in ways that benefit your business.