Pdf | AVA Publishing SA | Michael Harkins | Eng | 184 Pages | 2011 | Isbn 978-2-940411-55-9 | 27.96 Mb
Good typographic design communicates appropriately in accordance with the demands placed upon it.
The practice of typographic layout must balance the necessity of communication alongside aesthetic sensibilities. It must be informed by an understanding of convention and tradition, whilst demonstrating skill, judgment and taste in accordance with the zeitgeist. In short, the typographic designer can be seen as an arbiter of the visualization of language.